Apple TV Price Increase Raises Monthly Cost to $14.99
Apple TV's U.S. monthly and annual prices are up, while Apple One Individual also costs more.
Apple TV price increase is taking the U.S. monthly subscription from $12.99 to $14.99, with the annual plan also moving higher. Apple One Individual is getting a price increase at the same time, while the other Apple One tiers are unchanged in this round.
Apple TV price increase: what changed
Apple TV now costs $14.99 per month in the U.S., up $2 from the previous $12.99 price. The annual plan rises from $99 to $119, making the yearly option $20 more expensive.
Apple One Individual also moves from $19.95 to $21.95 per month. Apple One Family and Premier are not part of this increase. Those two tiers were already raised in July alongside Apple's Apple Music price changes.
Apple's current Apple TV page lists the new $14.99 monthly price and shows that the subscription includes Apple Originals along with sports such as Friday Night Baseball, Major League Soccer, and Formula 1 in the U.S. Apple's current Apple TV pricing confirms the new monthly rate.
Who pays the higher price now
New Apple TV subscribers are charged the higher price immediately. Existing subscribers will receive notice about a month before the new rate is applied, according to Apple.
The reported changes are not limited to the U.S. MacRumors reports that the Apple TV and Apple One Individual increases also apply in Brazil, Chile, and Mexico, with local prices varying by market.
Another Apple subscription increase
The Apple TV change arrives only weeks after Apple raised Apple Music prices and adjusted the Apple One Family and Premier tiers. That makes the latest increase part of a broader series of changes to Apple's subscription pricing this year.
Apple has also expanded what comes with an Apple TV subscription. In 2026, the service includes every Major League Soccer match and every Formula 1 Grand Prix in the U.S., alongside Apple's original shows and movies.
For now, the confirmed change is straightforward: Apple TV costs more, Apple One Individual costs more, and existing subscribers have a notice period before the new price reaches their billing cycle.
