Apple's iPhone Event Streams Live Today - Foldable Ultra, iPhone 18 Pro, and What to Expect
The "Surprise and shine" event starts at 10 AM PDT on September 9. Apple's first foldable iPhone is expected to arrive at a rumored $2,000 - and this is John Ternus's first keynote as CEO.
Apple's iPhone event goes live today, September 9, at 10 AM PDT. The "Surprise and shine" keynote is streaming on YouTube and Apple's events site - and this is the one most watchers have been anticipating for years. All signs point to the foldable iPhone Ultra, Apple's first phone with a folding screen, arriving at a rumored price around $2,000. Apple announced the event last month with eight products on the slate - the foldable tops that list by a wide margin.
TL;DR
- Stream starts: September 9, 2026 at 10 AM PDT - YouTube and apple.com/apple-events
- Foldable iPhone Ultra expected - rumored $2,000, Apple's first foldable about seven years after Samsung
- iPhone 18 Pro and iPhone 18 Pro Max expected - standard iPhone 18 not arriving until next year
- Also expected: updated HomePod, camera-enabled AirPods, new Apple Watch models
- First major product event under CEO John Ternus after Tim Cook's departure
For anyone not buying into the foldable, iPhone 18 Pro and Pro Max are the main alternatives on the table. The standard iPhone 18 was reportedly pushed back and is not expected until 2027. Alongside the phones, Apple is expected to show new Apple Watch hardware and a version of AirPods with a built-in camera - a feature that drew both curiosity and concern when it leaked earlier this summer. A HomePod update may also appear.
Tim Cook stepped down after 15 years at Apple's helm, and John Ternus takes the stage today as CEO for the first time at a major product event. Ternus ran Apple's hardware engineering before the transition. Whether the foldable is the kind of statement product a new CEO would want to lead with is a question the next few hours will answer.
