Spotify Taste Profile Gives U.S. Premium Users More Control
The beta feature lets eligible listeners see how Spotify understands their taste and adjust Home recommendations with natural-language input.
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Spotify Taste Profile is now rolling out to Premium listeners ages 18 and older in the U.S., giving users a new way to see how Spotify understands their listening habits and adjust the recommendations that appear on Home. Spotify says the feature previously began testing in New Zealand earlier this year and remains in beta. Spotify's announcement confirms that the profile covers music, podcasts, and audiobooks.
The important change is that Spotify is exposing part of the taste model behind its recommendations and allowing listeners to add their own guidance. Instead of relying only on listening behavior, users can describe what they want Spotify to understand differently, then wait for their Home recommendations to update.
Spotify Taste Profile Lets Users Shape Home Recommendations
Inside the mobile app, eligible Premium listeners can tap their profile picture and select Taste Profile. The feature shows a short interpretation of their taste across music, podcasts, and audiobooks. Under "Tell us more," listeners can enter what they want to adjust and submit it.
- Explore a different genre or musical era.
- Ask for more of a particular mood or listening style.
- Tell Spotify what topics they want to see more often in podcasts and audiobooks.
- Adjust the profile as their interests or listening goals change.
Spotify says changes typically appear within a few hours, and users can edit or delete their notes later. The company's support documentation also says the feature is currently limited to Premium mobile users ages 18 and older. Spotify's Taste Profile support page says the AI-generated taste summary is currently available in English and Spanish.
The Feature Is About Guidance, Not Full Algorithm Control
The new controls do not give users unrestricted access to Spotify's recommendation system. Spotify describes Taste Profile as a beta feature that lets listeners shape what appears on Home. Its support page says the feature cannot take actions such as following something for a user, and it cannot apply absolute rules such as "always show" or "never show."
Taste Profile changes the Home recommendation experience, but Spotify does not describe it as a way to directly edit every part of its recommendation system.
That distinction matters because Spotify's recommendation system reaches beyond a single Home section. Earlier controls already allowed listeners to exclude specific tracks or playlists from their taste profile. Spotify has also been adding more ways to separate temporary listening from a person's broader preferences.
Spotify Is Building More Ways to Correct Personalization
The new feature arrives shortly after Spotify added a setting that lets parents keep kids and family music from influencing their own taste profile. That is especially relevant to the idea behind Taste Profile: a listening session does not always represent what someone wants recommended later. Saganote previously covered the change in Spotify Lets You Keep Kids' Music Out of Your Wrapped and Recommendations.
Spotify has also experimented with giving listeners more context around what they are hearing. Spotify Playlist Notes Let You Add Context to Songs, Podcasts, and Audiobooks lets users attach notes to playlist items, while Spotify Introduces User Notes to Add Personal Captions to Playlist Songs adds another layer of personal context around music.
Other Spotify features have focused on adapting the listening experience to a specific activity. For example, Spotify Running Mode Launches on iOS With 25 Presets, BPM Control, and AI-Powered Audio Cues adds controls aimed at workout listening. Taste Profile takes a different approach by letting listeners describe the broader preferences they want Spotify's recommendations to reflect.
The U.S. Rollout Starts With Premium Mobile Users
For now, Spotify says Taste Profile is rolling out to Premium listeners ages 18 and older in the U.S., following its earlier New Zealand test. The company has not announced a broader rollout timeline in its September 23 announcement.
The feature is therefore best understood as an additional layer of control over Spotify's personalization rather than a replacement for the recommendation system. Listeners can see how Spotify currently interprets their taste, provide natural-language guidance, and adjust that guidance as their interests change.
For users who have ever had Spotify learn the wrong lesson from a shared account, a one-off listening habit, or a temporary interest, that distinction is the central part of today's update.
