YouTube Custom Feeds Let Users Build Personalized Video Feeds With Gemini
YouTube is adding prompt-based feeds that let viewers describe the interests, moods, and content priorities they want to see.
YouTube Custom Feeds will let viewers describe the kind of videos they want to see, then use Google's Gemini AI to create a separate recommendation feed around that request. YouTube announced the feature at its Made On YouTube 2026 event.
Instead of relying only on the main YouTube recommendation feed, viewers will be able to describe an interest, activity, or mood in plain language. Examples reported around the announcement include a feed of video podcasts suited to a 30-minute commute or relaxing commentary videos for unwinding.
How YouTube Custom Feeds Work
The feed starts with a prompt. Gemini uses that description to shape the recommendations, including instructions about what to feature, exclude, or prioritize. The resulting feed appears as its own tab at the top of the YouTube homepage, while the main recommendation feed remains available.
- Describe the type of videos the feed should contain.
- Add preferences about topics, moods, or content to prioritize.
- Specify content that should be excluded.
- Keep separate custom feeds for different interests or viewing situations.
The approach gives viewers another way to steer recommendations without replacing YouTube's existing homepage algorithm. It also fits into Google's broader push to use Gemini across video and creation tools, including AI-powered video features covered in Saganote's Gemini Omni 1.1 Flash coverage and Google Photos Video Remix.
Custom Feeds Roll Out This Fall
YouTube says Custom Feeds will be available to users in the U.S. on web, mobile, and TVs this fall. The company describes them as a way to curate the homepage around specific moods or interests. Availability is therefore not yet global, and the rollout timing may vary by platform.
The official announcement is part of YouTube's Made On YouTube 2026 event, which also covers new creator tools, Shorts features, live-stream updates, and YouTube Music changes.
YouTube's official Made On YouTube 2026 announcement is the primary source for the rollout and availability details.
